714-594-3778
  • Home
  • About
    • Why choose us
    • Methodology
    • Testimonials
  • Portfolio
  • Services
    • Web Design & Development
    • Graphic Design
    • Logos & Branding
    • Hosting
    • Search Engine Optimization
  • Blog
  • Contact

Helping to build your business, not just your website.

← Older posts

Deciding Which Marketing Email is Best

Posted on February 19, 2012 by Nick Beske

As an extra part of inbound marketing, keeping people interested about your business is a necessary part of the game. If you have used calls-to-action and landing pages correctly, you should have built up a decent email list, but how do you take advantage of a bunch of names and contact information? There are actually several different types of marketing or lead nurturing emails to keep people aware of your brand and push them to make a purchase. Most of the time, the decision of which type to use will depend on what you hope to gain from the email. Continue reading →

Posted in Email Marketing, Online Marketing | Tagged Email Marketing, Mail Chimp | Leave a comment

 

Do You Need a Blog Manager?

Posted on February 18, 2012 by Nick Beske

Image From Socialh

The job title of Blog Manager may not yet be a household term, but small businesses in the know are quickly turning to these kinds of specialists to turn their blog into a well-oiled machine. As a critical component to an effective inbound marketing strategy, your blog is the beating heart of your online presence, pumping content through all of the different arms and legs of your business and bringing visitors back to your website. So what happens when your blog has problems like poor quality, irrelevant topics, or inconsistent publishing? The whole business suffers, not just the blog. If you feel like your blog efforts are just not measuring up, your business may need a Blog Manager to turn the ship around. Continue reading →

Posted in Blogging, Business, Content, Online Marketing, Search Engine Optimization | Tagged Blog, Blog Manager, Blogging | Leave a comment

 

The Great Migration to Inbound Marketing

Posted on February 9, 2012 by Nick Beske

Image from Forbes.com

There are great changes afoot in the marketing world, with some of the world’s largest advertising spenders cutting down their budget for traditional advertising models in favor of a bigger focus on inbound marketing. Why are all these companies moving towards the inbound marketing model? The answer is in the numbers. In short, companies have started to realize that they can reach a greater number of people through inbound techniques and get a much better conversion rate at an infinitely smaller expense. The truth of the matter is this – traditional advertising is getting more expensive while producing lesser returns. On the other hand, a strong inbound marketing strategy is comparatively cheap and sets the stage for future growth by linking many people together through social networks. Continue reading →

Posted in Business, Online Marketing, Search Engine Optimization, Social Media | Tagged Inbound Marketing, Marketing, SEO | Leave a comment

 

3 Twitter Tips for Untrained Tweeters

Posted on February 7, 2012 by Nick Beske

Image From Problogger.net

By now, you should have integrated Twitter into your online marketing, but do you really know what you are doing with the social network? For the uninitiated, the short structure of Twitter and its focus on re-tweets, hashtags, and other concepts may be quite foreign. Instead of trying to figure it out on your own, it may be better to hand off the responsibility for your business’s Twitter communications to someone who has a better grasp on how to use this specific form of social media. If you insist on doing it yourself, at least make sure that you are using the following tips to avoid being banned or removed from the search results. Continue reading →

Posted in Social Media, Social Networking | Tagged Twitter | 2 Comments

 

Keep Your Business Going When the Office is Empty

Posted on February 6, 2012 by Nick Beske

There is a specific problem that you may be facing as a small business owner trying to build and maintain an effective online presence. Your work week probably ends on Friday, but the weekend is often the time when most of your followers have a chance to check their email or do a little web browsing. If this is the time when they are most active online, what are you doing to capture their attention in a fresh and relevant way? Unfortunately, the answer for most small business owners is absolutely nothing. Continue reading →

Posted in Business | Tagged Social Media | Leave a comment

 

Putting Customers Back in Marketing Metrics

Posted on January 27, 2012 by Nick Beske

Image from Sticker Giant

There’s no doubt that you should be using a wide variety of metrics to monitor how well your marketing campaigns are working, but are you sacrificing single customers to mathematical equations? Many marketers are using these valuable metrics to get the best response from the greatest number of people, but using these statistics can also push out some of the most valuable customers you might be able to attract. With this in mind, many marketers are starting to pay more attention to following an individual customer or lead through the life of their relationship with the company to identify how certain marketing tactics work with specific demographics or customer personas. Continue reading →

Posted in Landing Pages, Search Engine Optimization | Tagged Analytics, KISSmetrics, Tools | Leave a comment

 

Common Blogging Excuses and Ways to Fix Them

Posted on January 26, 2012 by Nick Beske

Image From nikefootball.com

Tons of business bloggers probably made a New Year’s resolution to be a better blogger, but are already falling short on their promise. There are plenty of common excuses that get used as the reason for not maintaining a blog, but the majority of them are simply that – excuses. If you really want to get your blog working for you, it’s time to get past the excuses by learning the right way to blog that takes away these flimsy reasons for not putting forth the effort. Continue reading →

Posted in Blogging, Business, Content | Tagged Blogging | Leave a comment

 

Using Your Social Media for Marketing Leverage

Posted on January 25, 2012 by Nick Beske

Image From TechCrunch

You’ve probably heard a million times how you need to have Facebook, Google+, Twitter, and LinkedIn accounts to be competitive in the online game. However, many business bloggers and inbound marketers simply set these accounts up and never use them to your full advantage. If you’re a bit confused about how to actually use social media for marketing after setting up your basic accounts, this article should give you a few ideas. Continue reading →

Posted in Social Media, Social Networking | Tagged Facebook, Google+, LinkedIn, Twitter | Leave a comment

 

Understanding Blog Metrics for Increased Performance

Posted on January 20, 2012 by Nick Beske

If you’re reading this, then you probably have a business blog – hopefully one that’s generating a decent bit of traffic to your website. The trouble is that you may be aware of all the different data and metrics, but all those numbers are meaningless if you’re not able to read between the lines. Blog metrics are essentially all the measurement tools that tell you if your blog is working or not, and to what degree. By taking a closer look and wading through that sea of numbers, you’ll find out that there are many interesting things you can learn. Continue reading →

Posted in Blogging, Search Engine Optimization | Tagged Blogging | Leave a comment

 

Create Content Like the Pros

Posted on January 18, 2012 by Nick Beske

Image From Blogspot

In creating your own company website or starting a business blog, the main thing you need to remember is that you will be responsible for all of the content that shows up. For many people, writing articles and creating other types of content doesn’t come easy and they struggle to keep up a constant stream of information to their followers, usually giving it up after a short time. If you really want to produce great content, a great way to figure out how is by learning how professional content creators go about their business. Continue reading →

Posted in Blogging, Content | Tagged Blogging | Leave a comment

 

← Older posts
    Connect or subscribe
    Recent Posts
    • Deciding Which Marketing Email is Best
    • Do You Need a Blog Manager?
    • The Great Migration to Inbound Marketing
    • 3 Twitter Tips for Untrained Tweeters
    • Keep Your Business Going When the Office is Empty
    Categories
    • Blogging
    • Business
    • Content
    • Email Marketing
    • Landing Pages
    • Link Building
    • Online Marketing
    • Projects
    • Search Engine Optimization
    • Social Media
    • Social Networking
    • Uncategorized
    Tags
    Advertising Analytics Automation Blog Blogging Blog Manager Business Content Conversion rate Email Marketing Facebook follow-up Google+ Guest Post Inbound Marketing KISSmetrics Landing page Lead generation Link Building LinkedIn Local Mail Chimp Marketing Marketing strategy Mobile Panda Pipa Reputation Management Search engine optimization SEO Social Media Social Networking Sopa Time Management Tools Twitter Yelp
About Company

Choose Us, Choose Quality

Top-notch website design is crucial, but it's just the beginning. We also offer high-impact logos to visually reinforce your brand, reliable web hosting to ensure smooth and fast performance, and cutting-edge search engine optimization to get maximum exposure and drive more qualified traffic to your site.

Recent Posts
  • Deciding Which Marketing Email is Best
  • Do You Need a Blog Manager?
  • The Great Migration to Inbound Marketing
  • 3 Twitter Tips for Untrained Tweeters
  • Keep Your Business Going When the Office is Empty
Contact information
Point Click Productions
5612 Fernhill Cir, #5
Huntington Beach, CA 92649 United States
714-594-3778


    For a free, no obligation fixed rate quote on your web design project please fill out our short online form.

home | about | portfolio | services | testimonials | contacts | client login | terms of service
Point Click Productions © 2011. All rights reserved.