

In today’s times, marketers are looking for every possible way to connect a business with customers. As Ray Kurzweil would say, the singularity is near, but the truth is that it hasn’t arrived just yet. This means that there’s still … Continue reading
There’s no substitute for organic growth, but there may be some times when your business needs a little helping hand to get a leg up on the competition. In recent years, the world of paid advertising has expanded greatly and … Continue reading
As people have gotten more comfortable using the Internet to find the products and services they need, the other side of the coin is that they have also become more suspicious about each and every website they visit. This is … Continue reading
Automation is not always all it’s cracked up to be. Countless online marketers use third-party software to send new updates to their Facebook account, but this way of posting may be penalized by how the social network operates. It seems … Continue reading
Your small business probably has tons of data just sitting around and collecting dust, simply because you’re not using it. Guessing isn’t good enough in the competitive online market and you need to start putting your data to work, especially … Continue reading
With sales of ebook readers soaring, now is the time for you to use this popular format to drum up some new leads if you haven’t already. Even if you’ve made your first ebook, chances are that it’s not quite … Continue reading
While word of mouth is still the most effective form of advertising, the evolution of the Internet is bringing a major change to that concept. Instead of relying on family and friends to provide recommendations, millions of people are now … Continue reading
How many times have you opened up your email inbox and immediately deleted a newsletter from a business that you follow without even glancing at its contents? Or did you take it one step further and unsubscribe? The truth is … Continue reading
Creating excellent content isn’t the easiest thing to do, but there will be some times when you know without a doubt that the piece you’re getting ready to publish is truly awesome. With online attention spans lasting only a few … Continue reading
Every week, there may be a different piece of content that is sending the most people to your website, from a simple Facebook status update to a time-sensitive article about breaking industry news. From week to week, these pieces can … Continue reading